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What our members have to say...
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"I would just like to let you know that thanks to your site I found a suitable investor within a week and have signed contracts already. I found your site really great and was very happy with the outcome.
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Leigh Nordoff - Bespoke Tailor |
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How to Create the Perfect Elevator Pitch!
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1. Hook them with your Story – 20 seconds.
The first thing people want to know is who you are and why you are there. Plus, this will build a personal connection with them.
People do business with people, not businesses.
2. Recognise the Problem – 15 seconds.
Introduce the problem that you want to solve. Then, make them realize how big it is with stats and numbers. The fact that you have facts will show them how serious you are and the facts will put the problem into perspective.
A good stat should make someone’s jaw drop.
3. Treat them to the Solution – 15 seconds.
How are you solving this problem? What is your product, service or business idea? And why are you able to do it better than anyone else? This is where you build credibility.
People open their wallets to close their problems!
4. Bring Home the bacon – 10 seconds.
What’s the point of the conversation? Why are you even talking to this person? You need to end your pitch with an offer or request. Tailor it. Usually, this is a request to set up a meeting to sell them on your idea further.
The follow-up meeting is where you’ll tell them more.
5. Use it on Everyone, Everywhere
Everyone and their mum needs to hear this pitch. You never know who could become a customer. The more people who know about you, your business and, most importantly, your story, the better.
Practice makes perfect.
Every time someone asks you about yourself, your elevator pitch needs to be your answer. The more you do it the more you become comfortable with it.
See if you can get this out at least once a day.
6. Show them some emotion
Be passionate. Decisions are based on two things: logic and emotion. The best way to make people emotional, is to express your emotions. Passion is a very powerful emotion. They might be impressed by your logic, but they’re going to fall in love with your passion.
Logic makes people think about doing something. Emotion makes them actually do it.
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