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What things should an entrepreneur have noted, ready to present an investment opportunity to an Angel Investor?
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In no particular order - this is a braindump!
Know your business model
• You need a valuation of your business; intimately know your numbers
• Project how the business will perform going forwards (sales assumptions)
• Understand what you need to do in order to get the business to the next milestone
• Business defensibility (what stops others just copying you)
Know your competition
• How big are they
• What is their turnover
• How mature are they (still growing?)
Know your product
• Product margin
• Product defensibility
Know your market/customers
• Why will they buy your product?
• Evidence that potential customers like your product
• How big is the market (in terms of $$$'s) and how much do you intend to take and how?
What are you going to do with the angel money?
• Compelling reasons why you need extra investment
How is the investment going to generate a return for the investor?
• At the end of the day the Angel is looking for a return on their investment. A chunky return. Be clear in your own mind how this will happen.
Why should they invest in me???
• Investors, especially Angels, will invest in the person as much as the business. Make yourself as investable as possible. Knowing your stuff inside-out and having buckets of passion and a walk-thru-walls attitude is a great start.
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